One of the nation’s leading senior housing/healthcare lenders has announced details for a new corporate identity program that involves the redesign, thrust and focus of the company’s corporate website and other marketing communication tools.
Cambridge Realty Capital Companies Chairman Jeffrey A. Davis says the Chicago-based funding specialist is redesigning its corporate website to better anticipate and accommodate the growing array of devices clients use to access online data today. Information posted on the website will be more logically organized to speed information retrieval.
As part of the company’s re-branding, Mr. Davis says Cambridge has renamed its semi-monthly, customer-oriented email newsletter Cambridge Capital Wisdom. The newsletter posts news features and reports dealing with company developments and industry trends.
A companion publication, Capital Wisdom Extra!, also is distributed to company clients and business associates on a bimonthly basis as a short, single-issue report or testimonial. Also, Cambridge loan officers are now sending monthly informational emails directly to clients in an initiative known as Capital Wisdom Monthly Currency.
“The idea is to maximize every opportunity we find to improve the dialogue with clients in order to enhance our effectiveness,” Mr. Davis said.