Choosing the right lender for a senior facility can be a daunting challenge for borrowers. Borrowers want the best rate and terms, but they don’t want to feel like just another number. Cambridge Realty Capital set out from the beginning to ensure that borrowers would be able to get both competitive rates and personalized attention, and a video entitled “Ask an Associate” offers an insider’s look at just how it has been able to do this for more than thirty years.
Cambridge Realty Capital has created an informative and compelling video series, “It’s a Done Deal,” to address common senior housing financing questions as well as to help viewers get to know Cambridge staff and why they’re passionate about senior housing finance. “Ask an Associate” is a short and candid video interview with Cambridge Senior Marketing Associate Bill Janis. Janis gives viewers an inside look at just a few of the things that set Cambridge apart from other lenders. Janis talks about what Cambridge looks for when recruiting employees in order to ensure that clients get the personalized service that they appreciate plus the confidence that comes from dealing with a lender that is skilled, knowledgeable and experienced in the senior housing industry. Janis also dispels some common misconceptions that potential clients may have about Cambridge, including how it has been able to remain a boutique firm with an intimate feel yet have the ability to clear out such a large volume of HUD loans and why this is beneficial to its clients. Viewers will also learn why Janis calls Cambridge a “perfect medium” between larger lenders and regional banks.